What were our top B2B content marketing articles of the year?
Content encompasses nearly everything we read, watch, or listen to, and as our CEO Lee Odden said years ago, it’s also represents a significant part of the reason the need for search technology began in the first place.
We’re proud of the continued content marketing successes our team of marketers at TopRank Marketing have achieved during another challenging year, for a wide-range of major B2B clients. As 2022 draws ever closer, we wanted to take time to share our top content marketing articles of the year — each filled with insights, best practices, research, examples, and a look towards the future.
We’re also fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank B2B Marketing blog — which celebrates its 19th year this month.
This collection of our top 10 content marketing posts of the year can serve as a valuable resource, filled with practical examples and relevant topics Colombia Phone Numbers List for digital B2B marketing professionals from CMOs to copywriters.
We hope that you’ll find these articles useful well into 2022 and far beyond.
Now, sit back and join us as we move on to the top 10.
Our Most Popular Content Marketing Posts of 2021:
1. 6 Eye-Opening B2B Content Marketing Statistics for 2021 — Nick Nelson
Content Writer Drafting Copy on Laptop
In our top content marketing post of the year, our senior content marketing manager Nick Nelson looks closely at the state of B2B content marketing and where it’s going, with data-backed statistics from a various of sources that help paint an insightful picture of what is coming.
Insights include:
Businesses are the most trusted institution for information
88% of marketers say collecting first-party data is a priority
Mobile device usage has risen dramatically
Brands are using Instagram Stories more than ever
Most B2B marketers say the pandemic had a meaningful impact on their strategies
Top barriers to creating great B2B content include workload and changing priorities
You can check out all of Nick’s posts here, and follow him on Twitter and LinkedIn.
“People are looking to businesses for credible, clear, and accurate insights and guidance. As marketers, we must harness this opportunity to earn and solidify this trust.” — Nick Nelson @NickNelsonMNCLICK TO TWEET
2. 5 Ways to Humanize Your B2B Content Marketing – And Why It Matters — Joshua Nite
Smiling business man sitting with four robots image.
B2B buyers are people. Is your content written about, by, and for humans?
In our second most popular content marketing post of the year, our own senior content marketing manager Joshua Nite shares five powerful ways to better humanize your B2B content, from using key vocabulary elements to co-creation with influencers, and much more.
You can check out all of Josh’s posts here, and follow him on Twitter and LinkedIn.
“If human beings are buying and using your product or service, they are experiencing emotions and generating stories.” — Joshua Nite @NiteWritesCLICK TO TWEET
3. 5 B2C Content Marketing Techniques that B2B Marketers Should Steal (And 5 They Shouldn’t Touch) — Joshua Nite
Pickpocket taking money from oblivious man on phone image.
Can B2C-style content marketing work for B2B?
In our third most popular content marketing article of the year, Joshua Nite says yes, but only up to a point.
Josh takes a look at what B2B marketers can borrow from B2C, and what they shouldn’t — from taking a greater stand and embracing diversity to getting personal, this fascinating article gets to the core of top B2B content marketing tactics.
“The central thesis for using B2C techniques in B2B is the realization that there’s no such thing as a 'B2B buyer.' They’re not a distinct species. People are people, whether they’re at work or at home.” — Joshua Nite @nitewritesCLICK TO TWEET
4. 10 Ways to Drive Revenue through Content Marketing by Joe Pulizzi — Joe Pulizzi / Lee Odden
Drive Revenue Content Marketing
How can content marketing drive revenue for your business?
In our fourth most-read B2B content marketing article of the year, the one-and-only Joe Pulizzi of The Tilt shares 10 direct and indirect methods to drive revenue with content marketing, in a powerful and insightful guest post celebrating his updated and expanded Content Inc. book.
Learn content marketing revenue-driving tactics you may be overlooking, including:
Advertising/Sponsorship
Conferences and Events
Premium Content
Donations
Affiliate Sales
Subscriptions
Product Sales
Services Sales
Loyalty Revenue
Increased Yield on Current Customers
“The most successful content creators leverage not one, but multiple streams of revenue. Whether you consider yourself a marketer or part of a media company, we are all publishers.” — Joe Pulizzi @JoePulizziCLICK TO TWEET
5. 5 Things B2B Content Marketers Need to Know About Working with Influencers — Lee Odden
B2B influencer content marketing